This project reimagines the experience of album art by introducing augmented reality (AR) technology. The AR Interactive Album Cover offers an accessible way to enhance standard music editions with an interactive layer, bringing the excitement of limited editions to a wider audience.
Using Target Tracking in Spark AR, I selected five Vampire Weekend albums and, with the help of AI, created animated scenes that imagine what might have happened before or after each album cover image. Scanning the covers triggers simultaneous, real-time animations, adding a fresh, immersive dimension for both fans and artists to engage with the music.
The filter was available to try with all five Vampire Weekend CDs on Instagram until the discontinuation of Instagram’s Spark AR filter maker.